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| Stage 1 |
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Initial Concept and Product Design
(from Mock-up/renderings to approval) |
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| This is where the changes in requirements for styling, functions and features are anticipated, and customers can see the room for the entrance of new products. |
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New products are usually initiated by Ngai Lik in co-operation with its customers. Ngai Lik's role is to gather and provide various pieces of latest information relating to the market trends, consumer demands, the latest design and manufacturing technological advancements. |
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Before design work actually commences, the marketability of prospective new products will be assessed. |
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When the market demand for a new product is ascertained, renderings (color drawings illustrating the top, front and sides of the product) will be created for the customer's consideration and approval. |
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